Following their "Tell Us Your Story" project, Fred Perry are running a new "Your Video" competition. They have teamed up with film maker Don Letts to produce "six short documentaries that will track the unique relationship Fred Perry has developed with British street style and Subcultures".
The first stage is for videos to be submitted - "your original archive film or footage from 1952 onwards".
The videos so far been submitted posted are on the Fred Perry site. Ranging from short clips in clubs to recent mini-dramas, all have something to say about the brand, the culture and how it inspires subsequent generations.
This is one clip that caught my eye. It is called Recall - Spirit Of The 60's and was produced and directed by Nikki Stevens. It stars Welcome Pariah frontman John Waghorn and music from his band.